Portfolio & P&L leadership
Managing the business behind the brand, with responsibility for budgets, forecasts, commercial terms and performance.
- Portfolio planning & profitability
- Principal & partner negotiations
- Commercial investment decisions
Commercial leadership · Retail · Luxury
Commercial leadership.
Brand growth.
International markets.
I’m Andrew Abi Khalil, a commercial leader with experience managing a $12m portfolio, leading a distribution business as CEO and developing partnerships across 15+ markets. I connect brand strategy with P&L discipline and execution.
$12m
Annual portfolio with full P&L responsibility.
Fattal Group · 2024–2026
40 + 80+
Permanent staff and commission-based agents led as CEO.
Energy+ · 2022–2024
15+ markets
Markets across Central & West Africa.
Spark · 2026
Luxury, beauty & fashion
Selected brand experience.
Selected brands from the portfolios I worked with through Fattal Group’s distribution business, across brand management and commercial execution.
What I bring
Strategy, partnerships
and commercial delivery.
Nine years across brand, commercial and general management. My work brings together portfolio economics, market development and the teams responsible for delivery.
Brand management & execution
Turning brand plans into launches, campaigns and retail experiences that respect the principal’s identity.
- Launches & seasonal campaigns
- Retail, digital & trade materials
- Agency & supplier coordination
Markets & distribution
Developing partnerships and channel strategies across different commercial and cultural environments.
- Distributor & retailer relationships
- Market entry & positioning
- Cross-functional team leadership
Selected work
Commercial decisions in practice.
Securing principal support
Managed a $12m annual portfolio in a challenging Lebanese market. Negotiated commercial terms and secured marketing investment from global principals, then directed launches with supply chain and retail partners.
Resetting a distribution business
Led a turnaround involving strategy, channel model and cost base, with 40 staff and 80+ agents. Piloted solar freezers for rural retailers, assessing payback, financing terms and after-sales support.
Connecting markets and finance
Developed commercial opportunities across 15+ countries, combining market positioning and proposal development with distribution and financing negotiations involving banks and microfinance institutions.
Selected experience
Commercial leadership
across businesses and markets.
From international brand portfolios to company leadership and regional partnerships. Roles are presented from most recent to earliest.
March 2026 – present
Market development
Market development
Spark · Breda
Business Development Manager, Central & West Africa
Lead commercial pipeline development across more than 15 countries. Shape market positioning and proposals, and negotiate distribution and financing partnerships with distributors, banks and microfinance institutions.
September 2024 – March 2026
FragranceP&L
FragranceP&L
Fattal Group · Beirut
Unit Manager, Fragrances Division
Held full P&L responsibility for a $12 million annual fragrance portfolio. Negotiated commercial terms and marketing investment with global principals, then coordinated launches and seasonal campaigns with supply chain and key retail partners.
September 2022 – June 2024
General management
General management
Energy+ · Mali
Chief Executive Officer
Led a solar distribution business with 40 permanent staff and more than 80 commission-based agents. Reset strategy, channel model and cost base, with responsibility for customer-facing communications and field marketing.
November 2021 – October 2022
Consumer distribution
Consumer distribution
Omnium Invest SA · Mali
Commercial Director
Set commercial strategy for battery, insecticide and tea portfolios. Built market studies and expansion plans, managed distributor and retailer relationships, and aligned marketing, sales and customer service around commercial targets.
January 2017 – November 2021
Luxury brandsRetail
Luxury brandsRetail
Fattal Group · Beirut
Brand Manager, Beauty & Fashion Division
Managed marketing plans and budgets for international watch, jewellery and accessories brands. Delivered launches and campaigns across retail, press and online; coordinated creative agencies and event suppliers; and assessed sell-through and campaign performance.
Beyond the résumé
A brand perspective.
A finance foundation.
I studied Luxury Business at Polimoda in Florence, following a finance degree and an exchange at NEOMA Business School in France. That combination continues to shape how I approach brand positioning and business performance.
My career has taken me through Lebanon, Mali and the Netherlands, working with brand principals, retail partners, distributors and commercial teams. I bring this breadth to commercial leadership, business development and distribution opportunities across consumer brands, luxury, retail and energy.
Education & languages
Polimoda · Florence
Master’s in Luxury Business · 2015
Holy Spirit University of Kaslik · LebanonBA in Finance · 2013
NEOMA Business School · FranceErasmus exchange in Finance · 2013
Arabic · NativeFrench · FluentEnglish · Fluent
Start a conversation
Let’s discuss
the right opportunity.
I welcome conversations about commercial leadership, business development, brand management and international distribution roles. Professional references available on request.